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WHO WE ARE
The Russian River LGBT Tourism Guild (the Guild) is a subcommittee
of the Russian River Chamber of Commerce. The purpose of the Guild
is to provide information to the LGBT traveller about the
recreational opportunities available to LGBT visitors in the Russian
River Recreation Area (Forestville, Rio Nido, Guerneville, Monte Rio
and Duncan�s Mills).
The goal of the Guild is to increase the number of LGBT visitors to
the area during the �off-season� months of October through April.
WHO CAN PARTICIPATE?
The Guild is open to anyone owning or operating a LGBT friendly
business in the Russian River Recreation Area. It is also open to
any business providing activities for visitors staying in the
Russian River
Recreation Area. Any business operating within the Russian River
Recreation Area can participate and have their business listed on
the Guild�s website for free.
WHAT DO YOU GET?
Access to the LGBT traveller via a unique co-op marketing
opportunity.
By advertising with the Guild your money is pooled to purchase
advertisements in LGBT publications in the greater Bay Area
(Sacramento, San Francisco and San Jose). Your money is spent on
booths at trade shows and SF Pride to increase the visibility of the
Russian River. And, part of your money goes to maintaining the web
site.
WHAT ARE THE ADS LIKE?
Our ads look a lot like the web site. They are generic and advertise
the area as a destination. Upcoming local events are often mentioned
without advertising specific businesses. The purpose of our
ads is to direct potential vistors to the website for information.
(that�s when they find out about your business!) We have designed
our website to be a comprehensive source of travel information for
visitors to the Russian River Recreation Area.
HOW ARE WE DOING?
We measure our success by the number of visitors to our website.
We have been able to do this well due to a grant of $125,000 from
the Russian Redevelopment Project. This grant will provide
advertising for the area through the end of 2007 (and part of the
winter of 2008).
WANNA HELP?
The Guild is managed by a Steering Committee made up of members of
the Russian River Chamber of Commerce. Although only Chamber
members may serve on the Steering Committee anyone participating in
the Guild can attend steering meetings and participate in the
management of the marketing effort. Volunteers are needed
for fundraising, trade shows and events.
CONTACT INFORMATION
Russian River Chamber of Commerce
P O Box 331
Guerneville, CA 95446
707-869-9000
STEERING COMMITTEE
Lynette McLean, Highlands Resort 707-869-0333
Verna Preseau, Woods Resort 707-869-0600
Scott Mandell, Russian River Resort 707-869-0691
Jerry Hammond, Herth Realty 707-217-7251 |